Goo Systems and Screen Goo was formed in 2000 by an electronics expert (Ken Hotte), a premium artists paint manufacturer (Steve Ginsberg of Tri-Art Manufacturing) and a marketing professional (Kevin Nute). The company consists of an electronics division, and a display technology division. Shortly after its inception, Goo Systems successfully launched Screen Goo into the market bringing a unique option for users to create their own projection screens. Screen Goo by Goo Systems has the ability to be applied to almost any paintable surface and has seen the product being used in myriad applications. The list of Screen Goo by Goo Systems clients in Canada and U.S. includes Fortune 500 corporate theatre/conference rooms, Jet Propulsion Laboratory's main Shuttle Return Screen (EAB), outdoor screens, zoos, architectural displays, museums, places of worship, military, flight simulator systems, and home theater connoisseurs.

The secret of Screen Goo by Goo Systems lies in its specially formatted, highly reflective acrylic coating, designed specifically for the video projection industry. Screen Goo acrylic coating allows one to transform any smooth paintable surface into a high performance screen. Its paintable attribute allows users to create practically any screen imaginable, in any size or shape, ranging from curved to extremely large screens. Screen Goo by Goo Systems provides the industry an alternative to traditional material based screens at a significantly lower cost, in addition to outperforming most screens in the market today!

Goo Systems has also engineered a Screen Goo rear projection screen paint coating designed to provide exceptional results in both home and business applications such as the Digital Signage industry. Any rigid, transparent surface can now be cost effectively transformed into a high quality dual-sided projection screen.